Marcy Aronson

ACTONEL "FROM THE INSIDE OUT"

A CRM program that helps women with osteoporosis draw strength from within and without. ACTONEL and healthy activities helps them rebuild their bone mass inside. Information and support help them to build confidence from the outside.

ACTONEL "FROM THE INSIDE OUT"

A CRM program that helps women with osteoporosis draw strength from within and without. ACTONEL and healthy activities helps them rebuild their bone mass inside. Information and support help them to build confidence from the outside.

ACTONEL "FROM THE INSIDE OUT"

A CRM program that helps women with osteoporosis draw strength from within and without. ACTONEL and healthy activities helps them rebuild their bone mass inside. Information and support help them to build confidence from the outside.

ACTONEL "From the inside out"

A CRM program that helps women with osteoporosis draw strength from within and without. ACTONEL and healthy activities helps them rebuild their bone mass inside. Information and support help them to build confidence from the outside.

ARCAPTA "VS"

Every day with COPD can feel like a series of battles lost. This campaign
empowers patients with COPD to take on the everyday obstacles that
typically stand in their way.

ARCAPTA "VS"

Every day with COPD can feel like a series of battles lost. This campaign
empowers patients with COPD to take on the everyday obstacles that
typically stand in their way.

ARCAPTA "VS"

Every day with COPD can feel like a series of battles lost. This campaign
empowers patients with COPD to take on the everyday obstacles that
typically stand in their way.

ACTONEL "The Bone Network"

A CRM program that gives women taking ACTONEL up-to-date information about osteoporosis as well as a sense of being part of a bigger community that they can draw upon for strength to help manage their condition. Like their bones, they are all connected.

ACTONEL "The Bone Network"

A CRM program that gives women taking ACTONEL up-to-date information about osteoporosis as well as a sense of being part of a bigger community that they can draw upon for strength to help manage their condition. Like their bones, they are all connected.

ACTONEL "The Bone Network"

A CRM program that gives women taking ACTONEL up-to-date information about osteoporosis as well as a sense of being part of a bigger community that they can draw upon for strength to help manage their condition. Like their bones, they are all connected.

ACTONEL "The Bone Network"

A CRM program that gives women taking ACTONEL up-to-date information about osteoporosis as well as a sense of being part of a bigger community that they can draw upon for strength to help manage their condition. Like their bones, they are all connected.

Xenical "Inch your way to better health"

An award winning CRM program featuring a ruler that comes to life, encouraging
people to start losing weight gradually through diet, exercise and of course, Xenical.

Xenical "Inch your way to better health"

An award winning CRM program featuring a ruler that comes to life, encouraging
people to start losing weight gradually through diet, exercise and of course, Xenical.

Xenical "Inch your way to better health"

An award winning CRM program featuring a ruler that comes to life, encouraging
people to start losing weight gradually through diet, exercise and of course, Xenical.

Xenical "Inch your way to better health"

An award winning CRM program featuring a ruler that comes to life, encouraging
people to start losing weight gradually through diet, exercise and of course, Xenical.

Xenical "Inch your way to better health"

An award winning CRM program featuring a ruler that comes to life, encouraging
people to start losing weight gradually through diet, exercise and of course, Xenical.

AGGRENOX "Finding your way"

This unbranded microsite provided stroke and TIA sufferers as well as caregivers a place
to learn about what to expect after a stroke and how to lower the risk of a future stroke.
Visit site at www.talkaboutstroke.com

Chantix "My time to Quit"

Unbranded launch for print, TV and mail campaign that used a documentary style
to show the thought process people go through before deciding to quit smoking.

BP Success Zone "Flaunt your Health"

A sample package handed out by doctors that features patients showing off
their good blood pressure numbers in with their own personal style.

AT&T BROADBAND "Explorer"

A TV campaign that shows how AT&T users can finally use the internet
to go wherever their imagination takes them.

AT&T BROADBAND "Explorer"

A TV campaign that shows how AT&T users can finally use the internet
to go wherever their imagination takes them.

AT&T BROADBAND "Explorer"

A TV campaign that shows how AT&T users can finally use the internet
to go wherever their imagination takes them.

Sears "I-need this but want that"

Most consumers go to Sears to get what they need utilitarian things like tools.
This in-store campaign got them to also think of Sears as the place to go for the things they want.

Sears "I-need this but want that"

Most consumers go to Sears to get what they need utilitarian things like tools.
This in-store campaign got them to also think of Sears as the place to go for the things they want.

Sears "I-need this but want that"

Most consumers go to Sears to get what they need utilitarian things like tools.
This in-store campaign got them to also think of Sears as the place to go for the things they want.

Imodium "Out of order"

Print campaign showing that even humans don't always work
the way they're supposed to and need a little help getting
back into sync.

Imodium "Out of order"

Print campaign showing that even humans don't always work
the way they're supposed to and need a little help getting
back into sync.

Imodium "Out of order"

Print campaign showing that even humans don't always work
the way they're supposed to and need a little help getting
back into sync.

AGGRENOX "AGGRENOX STORIES"

A comprehensive website featuring stroke and TIA patient testimonials designed to educate
patients taking AGGRENOX and prospects about the benefits of the drug and the importance
of taking steps to lower your future stroke risk. Visit live site at www.aggrenox.com

Daytrana "Flexible"

A print campaign that illustrated how the Daytrana patch allowed parents
to adjust their child's dose of ADHD medication.

Daytrana "Flexible"

A print campaign that illustrated how the Daytrana patch allowed parents
to adjust their child's dose of ADHD medication.

The Shops at Columbus Circle "The Circle"

New York has Soho, Noho, and now the Circle where a unique experience in shopping,
dining and more awaits the discerning New Yorker.

The Shops at Columbus Circle "The Circle"

New York has Soho, Noho, and now the Circle where a unique experience in shopping, dining and more
awaits the discerning New Yorker.

The Shops at Columbus Circle "The Circle"

New York has Soho, Noho, and now the Circle where a unique experience in shopping, dining and more
awaits the discerning New Yorker.

The Jericho Project

A fundraising effort to help homeless people get off the street and back into the workforce.
The campaign used elements of the homeless person's world (a piece of cardboard, a coffee cup)
to show where they were, and how far they've come through the Jericho Project.

The Jericho Project

A fundraising effort to help homeless people get off the street and back into the workforce.
The campaign used elements of the homeless person's world (a piece of cardboard, a coffee cup)
to show where they were, and how far they've come through the Jericho Project.

The Jericho Project

A fundraising effort to help homeless people get off the street and back into the workforce.
The campaign used elements of the homeless person's world (a piece of cardboard, a coffee cup)
to show where they were, and how far they've come through the Jericho Project.

Orencia "It's All About You"

This program was designed to encourage RA sufferers to consider switching RA pain
medications. Targeted to those who were feeling dissatisfaction with their current
treatment, each mailing was personalized with details about the what the patient was
going through and came from a Care Counselor who would help them through this difficult process.

Orencia "It's All About You"

This program was designed to encourage RA sufferers to consider switching RA pain
medications. Targeted to those who were feeling dissatisfaction with their current
treatment, each mailing was personalized with details about the what the patient was
going through and came from a Care Counselor who would help them through this difficult process.

Actonel "Strong choices"

As women in there 50's move into the next phase of their life, they need to make
strong choices. This program helps women with osteoporosis build stronger bones and
encourages them to continue making strong, positive choices for their bones and for themselves.

Actonel "Strong choices"

As women in there 50's move into the next phase of their life, they need to make
strong choices. This program helps women with osteoporosis build stronger bones and
encourages them to continue making strong, positive choices for their bones and for themselves.

Actonel "Strong choices"

As women in there 50's move into the next phase of their life, they need to make
strong choices. This program helps women with osteoporosis build stronger bones and
encourages them to continue making strong, positive choices for their bones and for themselves.

Actonel "Strong choices"

As women in there 50's move into the next phase of their life, they need to make
strong choices. This program helps women with osteoporosis build stronger bones and
encourages them to continue making strong, positive choices for their bones and for themselves.

AGGRENOX "Finding your way"

An unbranded discharge kit nurses can hand to patients when they leave the hospital after
a stroke or TIA. It has general information about what to expect after a stroke and how to
lower your risk of a future stroke.

AGGRENOX "Finding your way"

An unbranded discharge kit nurses can hand to patients when they leave the hospital after
a stroke or TIA. It has general information about what to expect after a stroke and how to
lower your risk of a future stroke.

Immodium "Life Uninterrupted"

A series of print ads that portrays the classic bathroom "icons" away from the bathroom, leading a full life.

Immodium "Life Uninterrupted"

A series of print ads that portrays the classic bathroom "icons" away from the bathroom, leading a full life.

Immodium "Life Uninterrupted"

A series of print ads that portrays the classic bathroom "icons" away from the bathroom, leading a full life.

Newspaper insert depicting a life-size replica of an actual Pier 1 pillow. When the consumer
places the insert on their couch they can see how great it looks before they actually buy it.

Newspaper insert depicting a life-size replica of an actual Pier 1 mirror. When the consumer
places the insert on their wall they can see how great it looks before they actually buy it.